The Best Creative Product Comes from an Unselfish Mind
Great ideas can come from anywhere. Learn how an unselfish mind can lead to the best creative ideas.
MarketCasting™: A Measure Twice, Cut Once Marketing Methodology
It’s common sense, really. You can do it all by yourself. That is, develop a basic marketing plan that has...
Love, Love, Love: You Can’t Produce Compelling Content Without It
In marketing content, as in life: no love, no music. It’s as simple as that.Throughout my career, I have read...
Advertising, Branding, Marketing: Graffiti by Any Other Name
You get on the Internet and instantly, you’ve entered the public forum. Within seconds, an uninvited advertisement pops up. It’s...
Is This the Most Important Question in Branding?
How many times have you experienced a “brand” and walked away nonplussed? Or worse, walked away, not even knowing you...
The Most Fun You Can Think Of and Still Call It “Work”
I knew from an early age I wanted to write “ad copy.” I grew up watching TV commercials, with great...